A list of things which were noteworthy to me, because they weren't already things which I perceived to be obvious. i.e. this is not not a summary of the book.
- Great explainers picture themselves in the listener's shoes.
- People who care about ideas are more motivated to learn them.
- Think about "process" but share "product".
- Explanation provides scaffolding that supports adaptive behaviour.
- Inside the bubble of understanding, you need to use domain specific language to communicate effectively.
- Outside the bubble of understanding you need people to FEEL smart.
- What goes into packaging an explanation:
- Agreement: we can all agree that X.
- Context: a foundation for the explanation and why it matters to you.
- Story: Show a person who experienced a pain, made a change, and now doesn't.
- Connections: Analogies and metaphors which connect the story to the new principles you are introducing.
- Descriptions: Direct communications which focus on "how", not "why".
- Conclusions: A summary of what was learned.
- Calculate the length of your script by getting the number of words in a transcript, and the total length of the video. e.g. 4 minutes = 500-600 words for the book's author
- Building confidence in the audience is the key to moving them forward with the ideas. Moving from "why" to "how".
Additional Recommended Reading
- Paradox of Choice (Barry Schwartz, 2003)
- Imagine: How Creativity Works (Jonah Lehrer)
- Need to Create? Get a Constraint (Jonah Lehrer, article in Wired Magazine)